How Influence & Co. Can Support Your SDR Efforts

Every company wants a more efficient sales cycle. After all, there is a direct correlation between a company’s success and the time it takes to bring leads from “just looking” to purchase. So how can businesses shorten the sales cycle without sacrificing lead quality or leads’ experience? The efforts of a sales development representative (SDR).
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4 SaaS Companies Doing Content Marketing Right

Only 41% of technology companies have documented content marketing strategies. And over half of technology marketers said their companies’ content marketing is not mature. If your software-as-a-service company fits these descriptions, you’re missing the valuable opportunity to use content to promote your offerings, educate potential customers, nurture leads, and provide ongoing support to current customers.
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How to Incorporate Clubhouse Into Your Content Strategy

As Clubhouse gains momentum, content marketers are capitalizing on the personal feel of the platform to engage with their target audience. Clubhouse is a “live podcasting” social app that connects individuals around the world through audio chatrooms. And while most interactions on the app are not monetized, Clubhouse recently announced Clubhouse Payments, which allows users to send money to creators who they believe share valuable content.
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Why That Publication Passed on Your Press Mention

Press mentions are an important part of a great content marketing strategy. When journalists, publications, or other industry leaders mention you or your company in their coverage, they’re pointing to you to provide crucial information and expertise to their readers. From a full-feature story to a quote from your CEO, press mentions can be transformative for your business.
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Cryptocurrency: Social Media Influence and Digital Marketing Pitfalls

Cryptocurrency

Originally published on Feb. 21, 2018. Updated on June 18, 2021.

Over the past several years, cryptocurrency has grown in both value and popularity. In fact, many industry leaders believe cryptocurrency has the power to change finance and marketing forever. But as digital currency, like bitcoin, becomes more commonplace, cryptocurrency may present some issues for marketers who are looking to collect consumer data.
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Webinar Design: How to Create Slides That Captivate Your Audience

Boring presentations — we’ve all sat through them and wondered what a waste of time they are. Haven’t we?

That’s a feeling you don’t want your webinar audience to leave with.

When people sign up for your webinar, they’re giving you their time, and you need to make it worthwhile.

So how do you engage a distributed audience that is prone to distractions? Webinar design plays a huge role.
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How to Use Facebook Effectively in Your Marketing Strategy

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Originally published on Aug. 16, 2016. Updated on Aug. 3, 2021.

Creating, running, and optimizing your businesss website is a challenging task. From laying it out in a user-friendly way to publishing content that attracts and converts, you’ve got a lot of factors to consider.

And it’s not enough to create and operate this website, either. You have to promote it and ensure that the right people know about you and your content. Luckily, the age of social media we live in can help you market your business, and many social media marketing strategies share a common tactic: Facebook.
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